Why We Do It

We recognize the importance of taking care of our own health and well-being, our communities and our environment. We also know that there is not always a clear path to take—the cacophony of DOs and DON’Ts out there mixed in with all the buzz words and trends can be confusing and lead to inaction.

That’s why EarthMojo strives to open a channel of clarity and understanding, making environmental responsibility and sustainable living accessible, collaborative and real.

We have found that the surest way to incorporate new ideas and make changes is to engage in critical questioningdesign thinking and authentic experiences. That’s why all of our workshops focus on collaborative learning, sharing of participant expertise and knowledge, learning DIY approaches, and constant open dialogue. We love engaging with small groups of people and sharing the excitement of new knowledge, new skills and newfound resolve to making a difference.

We believe that making change on an individual level builds each person’s awareness and confidence to lead change on a broader scale. Individual change, progress and success encourage us all to become part of the movement for demanding corporate and governmental responsibility and environmental justice in our communities, from our families and local neighborhoods to our nations and the wider world.

Some of the other reasons that we’re doing what we’re doing is because we want to:

  • Enhance individual and community motivation to act
  • Provide support to achieve change
  • Promote practical engagement with sustainability issues and topics
  • Build community around personal and collective understanding and action
  • Help save money in an unpredictable economy
  • Positively impact family, community and workplace


Out of all those millions and millions of planets floating around there in space, this is our planet, this is our little one, so we just got to be aware of it and take care of it. – Paul McCartney


Cartoon by Joel Pett, Pulitzer Prize-winning editorial cartoonist for the Lexington Herald-Leader